In this era, where technology has taken over most of the manual inconvenience, social media marketing is a tool commonly used to build a brand, increase sales, and engage with customers. To distinguish yourself from your competitors and escape social media noise, you need to create unique social media strategy. The success of TikTok illustrates the significance of keeping yourself informed about the latest tools used in the digital world to not miss out on any opportunity. Here are the five key terms you need to know before you plan your social media marketing strategy.


Content pertains to whatever a business posts on its social media channel. For example, it can be a snapshot on Snapchat, a status update on Facebook, a video on YouTube, or a promotional tweet on Twitter. Companies are more inclined to upload top-quality content on these channels as it provides a more direct way of interacting with their potential target market than the traditional marketing platforms. However, social media marketers need to tailor their content according to the social media channel they are using since each channel has its own needs and preferences.


Content is king, but context is God ~ Gary Vaynerchuk
If the content is the material or medium confined within the work which is available for your target audience, context defines the positioning of the content that offers value to your viewers. For example, you might have a humor appeal incorporated in your content, but if you place it in a 1-2, 000 words blog, it is unlikely for the majority of the audience to see it. However, the same joke will have a greater effect on the audience on Twitter (since you are just allowed 280 characters per tweet).


Even though placing your content holds key importance in your social media marketing campaigns, it is very difficult to package your entire blog post in a single tweet. That’s where marketers use a very effective tool known as hashtags.
It is a common tool used to supplement meta information in various social media channels. Some common channels include Facebook, Twitter, Instagram, and Pinterest. These hashtags allow the marketers to describe the topic of your content in a single word or a phrase, enabling the audience to get a gist of the entire blog. This provides convenience to your end-users and therefore will increase traffic on your social media webpage.


The goal of social media marketers is to create a unique social media post that would entice the audience to share it with their friends, families, colleagues, etc. If you have a higher number of shares in a particular post, it means that the audience liked your creativity and wants to spread your content for the world to see it.


This tool measures the total number of likes, comments, and shares done by your audience on a particular social media post. Shares are the most important activity in this measurement metric. If majority of the audience like, comment, or share your content, it means the performance is positive. However, good social media engagement doesn’t necessarily translate into sales.